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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • July 27, 2025

Our weekly take on ads that caught our eye or failed to make an impression


Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

  • by Team PITCH
  • July 25, 2025

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless


From javelin to fencing, are Indian brands warming up to sports beyond cricket?

From javelin to fencing, are Indian brands warming up to sports beyond...

  • by Soumya Gawri
  • July 07, 2025

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...


Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • February 22, 2025

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever


K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired snacks

K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired...

  • by Team PITCH
  • March 14, 2024

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun


Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

  • by Team PITCH
  • November 04, 2020

Bingo! Launches a new campaign to reward its consumers. All you have to do is Chill! Bingo! wants to help elevate that...


Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

  • by Team PITCH
  • October 28, 2020

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...


Trending

  • Alpenliebe’s launches new campaign ‘Alpenliebe Kholo Meeta Bolo’

    Alpenliebe’s launches new campaign ‘Alpenliebe Kholo Meeta Bolo’

    • by Pitch Team
    • December 05, 2025
  • Bank of Baroda launches ‘Masterstroke’ campaign featuring Sachin Tendulkar

    Bank of Baroda launches ‘Masterstroke’ campaign featuring Sachin Tendulkar

    • by Pitch Team
    • December 05, 2025
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    Myntra Delivers a High-Voltage OOH and Print Campaign for EORS 23 Price Crash

    • by Pitch Team
    • December 05, 2025
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    Netflix Takes the Lead in Bidding Battle for Warner Bros. Discovery

    • by Pitch Team
    • December 05, 2025
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Marketing Moments

  • The Indian Association for Gold Excellence and Standards unveils campaign #PehlaCheckIAGES

    The Indian Association for Gold Excellence and Standards unveils campaign #PehlaCheckIAGES

    • by Pitch Team
    • December 05, 2025
  • American Eagle launches ‘Great Jeans for Everyone’ Campaign in India

    American Eagle launches ‘Great Jeans for Everyone’ Campaign in India

    • by Pitch Team
    • December 05, 2025
  • Alpenliebe’s launches new campaign ‘Alpenliebe Kholo Meeta Bolo’

    Alpenliebe’s launches new campaign ‘Alpenliebe Kholo Meeta Bolo’

    • by Pitch Team
    • December 05, 2025
  • Piramal Finance unveils latest ‘Neeyat’ chapter, celebrating Bharat’s doers

    Piramal Finance unveils latest ‘Neeyat’ chapter, celebrating Bharat’s doers

    • by Pitch Team
    • December 05, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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