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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • July 27, 2025

Our weekly take on ads that caught our eye or failed to make an impression


Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

Bingo! Tedhe Medhe launches new campaign, turns viral reel into snack anthem

  • by Team PITCH
  • July 25, 2025

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless


From javelin to fencing, are Indian brands warming up to sports beyond cricket?

From javelin to fencing, are Indian brands warming up to sports beyond...

  • by Soumya Gawri
  • July 07, 2025

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...


Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • February 22, 2025

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever


K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired snacks

K-pop singer Aoora adds zing to ITC Bingo's new ad for Korean-inspired...

  • by Team PITCH
  • March 14, 2024

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun


Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

Bingo! launches #ChillWithBingo Campaign for consumers to win chilling prizes

  • by Team PITCH
  • November 04, 2020

Bingo! Launches a new campaign to reward its consumers. All you have to do is Chill! Bingo! wants to help elevate that...


Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

  • by Team PITCH
  • October 28, 2020

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...


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    YouTube CEO Neal Mohan: Creators are now at the epicentre of culture

    • by Pitch Team
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    Zee Entertainment Q3 FY26 revenue up 15% YoY to Rs 2,280 Crore

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    Saurabh Dwivedi to join The Indian Express: Can Lallantop’s success be replicated?

    • by Pitch Team
    • January 23, 2026
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    Druhi Sethi appointed Head of Digital Marketing at The Hindu

    • by Pitch Team
    • January 23, 2026
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Marketing Moments

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    How brands wove themselves into the Tata Mumbai Marathon 2026

    • by Pitch Team
    • January 20, 2026
  • Publicis Groupe India launches Publicis Digital Experience to drive AI-led business growth

    Publicis Groupe India launches Publicis Digital Experience to drive AI-led business growth

    • by Pitch Team
    • January 19, 2026
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    OpenAI to test ads on ChatGPT as it looks to diversify revenue streams

    • by Pitch Team
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    Netflix and Sony seal landmark global Pay-1 deal, bringing blockbuster films

    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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