billboards

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...