Tags STORY
Report Watch
Larger gaming players absorbed GST shock, further consolidation on cards:...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....

By Kanchan Srivastava

Marketing Moments
2023: Gaming and eSports level up with brands in tow

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship,....

By Shantanu David

Marketing Moments
Return of Shein, BGMI and more: Can they win back...

The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them....

By Shantanu David