Tags STORY
Marketing Moments
Name, Fame or Money: What’s driving Indian ad agencies to...

Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility,....

By Kanchan Srivastava

Marketing Moments
Pitch Perfect: How AI is helping agencies win new businesses

The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up....

By Tanzila Shaikh

Marketing Moments
Love for freedom: How India's independent ad agencies are marching...

In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....

By Tanzila Shaikh

Marketing Moments
Adland gets Jamtara-ed! Job scam has industry on guard

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and....

By Tanzila Shaikh