Tags STORY
Marketing Moments
Cannes Lions 2024: Tgthr’s entry is Harpic Loocator campaign

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

By Team PITCH

Marketing Moments
What makes an OOH campaign impactful?

At e4m OOH Conference, industry experts discuss how the field has evolved

By Team PITCH

Pitch Feature
Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....

By Ritika Raj

On The Move
Aalap Desai's tgthr introduces creative leadership team

The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal

By Team PITCH

On The Move
Aalap Desai launches full-funnel ad agency Tgthr

This move comes after Aalap's departure from Dentsu Creative

By Team PITCH

On The Move
Aalap Desai exits Dentsu

As per sources, Desai will be launching his own venture

By Tanzila Shaikh

Marketing Moments
Not months but years have gone into our winning campaigns:...

Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a....

By Simran Sabherwal