This Black Friday, Sports Brand PUMA India brought drama to the world of sales. In a bold and playful marketing move, PUMA's brand ambassador Virat Kohli created a social media stir with his cheeky post sporting a black eye, leaving viewers wondering what’s the tea?  

In a series of entertaining social media posts, Virat Kohli and the iconic PUMA Cat engaged in a playful clash, each claiming to be the true star of the Black Friday sale by bagging the best deals. The friendly feud escalated into a comic scuffle, resulting in Virat sporting a black eye as a badge of honour.  

The Black Friday sale has emerged as a significant event on the Indian shopping calendar as it marks the beginning of the winter festive season. As a brand, PUMA is constantly looking for opportunities to deeply engage with consumers and create quirky experiences and one-of-a-kind campaigns such as these for them.