Valentine's Day ads: Uncles, emperor penguins and Orry—brands go all out on love
Unwrapping the best Valentine’s Day campaigns of 2025
Marketing Moments
Ah, Valentine’s Day—the celebration of love, capitalism, and last-minute flower deliveries. While some are busy planning grand romantic gestures, others are dodging heart-shaped everything like it's an ex they spotted at the mall. And then there’s the ad world, pulling out all the stops to make us feel something—whether it’s heartwarming, hilarious, or just straight-up cringe.
From grand romantic gestures to love stories with a twist, brands put the spotlight on love with topical ads. So grab some overpriced heart-shaped snacks and settle in as we unwrap the best Valentine’s Day campaigns of 2025.
Cadbury 'Say It With Slik'
Cadbury Dairy Milk Silk's "Say it with Silk" campaign simplifies expressing love this Valentine's Day. Limited-edition packaging features pre-written love notes like "You are my love," making gifting effortless. A heartwarming animated film further captures the essence of young romance.
5Star RIP Valentine's Day
Cadbury 5 Star's "Destroy Valentine's Day" campaign humorously enlists "uncles" to disrupt romantic traditions. By encouraging older individuals to share romantic content, the brand aims to make Valentine's Day less appealing to younger audiences, aligning with its "Do Nothing" philosophy.
BigBasket Green Flaging
BigBasket's Valentine's Day 2025 campaign humorously contrasts the frustration of waiting in modern dating with their swift 10-minute deliveries. By turning "red flag" dating experiences into "green flag" service promises, they highlight reliability and timeliness, aligning perfectly with Valentine's themes of love and dependability.
Avoid Ishaqzaade with boAt
In boAt's Valentine's Day campaign, Arjun Kapoor humorously tackles the "cringe" of couples' PDA at the gym. He finds solace with boAt Rockerz 551 ANC Pro headphones, delivered swiftly via Flipkart Minutes, highlighting active noise cancellation as a refuge for singles amidst Valentine's Day clamour.
Snore Store with Flipkart
Flipkart launched the 'Snore Store' campaign, turning the common annoyance of snoring into a playful Valentine's Day experience. Users could record their partner's snores using a special calculator on the Flipkart app, which analysed the patterns to unlock personalised deals. This innovative approach celebrated love's imperfections, highlighting that true affection embraces even the quirks.
Hershey's "Sometimes, love Sounds like,"
Hershey India's 2025 Valentine's Day campaign, "Sometimes, Love Sounds Like," celebrates everyday expressions of love. Through six short films, it highlights simple gestures—like sharing a movie night with HERSHEY'S KISSES—that convey affection without words. This theme resonates by showcasing love in relatable, everyday moments.
Crocs Lonely Hearts
In Crocs India's 2025 Valentine's Day campaign, Jackie Shroff and Orhan Awatramani (Orry) humorously explore modern dating challenges. Set during Orry's "Lonely Hearts" slumber party, they discuss topics like ghosting and self-love, highlighting Crocs' Jibbitz™ charms as symbols of personal expression. This aligns with Valentine's themes by celebrating individuality and authentic connections.
Tinder "Axe Your Ex" With Orry
Tinder India's "Axe Your Ex" Valentine’s Day 2025 campaign features social media sensation Orry, offering a playful way to erase past heartbreaks. Users can tag Tinder in pictures with their ex, and the brand will edit them out—because nothing says "moving on" like a little digital magic. It’s perfectly on-theme, celebrating fresh starts and new connections in true Tinder style.
Zepto- Gifts for all kinds of love
Zepto's 2025 Valentine's Day campaign, "Gifts for Every Love Story," celebrates diverse expressions of love. The accompanying song, "Teri Nazar Ka Jaadu," produced spontaneously in a day, has become a new love anthem, echoing the timeless charm of '90s ad jingles.This campaign aligns with Valentine's Day by highlighting Zepto's wide range of gifts, making thoughtful gestures easier than ever.
Simply Fresh's 'Karo Sabse Pyaar'
BN Group's Simply Fresh launched a Valentine's Day campaign titled "Karo Sabse Pyaar." The ad emphasised universal love and togetherness, aligning with Valentine's Day's theme of expressing affection to all.
Igp.com Valentine Love
IGP's 2025 Valentine's Day ad, "Amazing Gifts, Samay Par," humorously portrays love's timelessness by depicting grand yet simple romantic gestures in a whimsical, prehistoric setting. This creative twist emphasises that thoughtful gifting transcends eras, aligning perfectly with Valentine's Day's celebration of enduring affection.
<Close-Up Love Tunes With Dhvani
Close-Up’s Valentine’s Day 2025 campaign, "Love Tunes," brings a fresh, musical twist to romance by reprising 'Paas Aao Na' with Dhvani Bhanushali. Fans can send their loved ones a personalised love song in just a few steps, making their love story truly sing. This campaign is on theme as it celebrates love in a heartfelt, interactive, and unforgettable way—aligning perfectly with the essence of Valentine's Day.
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