Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it was decided to switch to sanitisers considering the 'need of the hour' Salman Khan has launched a grooming and personal care range called FRSH. He announced the launch on Twitter on Sunday, saying that while the initial plan was to come up with a deodorant brand it was decided to switch to sanitisers considering the “need of the hour”. Launching my new grooming & personal care brand FRSH! @FrshGrooming https://twitter.com/i/status/1264569274267389953 This is Salman’s latest offering to the brand world. He launched the Being Human Foundation in 2007 and the organization’s funding primarily comes from the sales of Being Human—a clothing brand which is popular in India and abroad. Salman has been associated with a long list of brands with some of the big names being BharatPe, realme and Relaxo.