India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This is a part of its efforts to spread awareness about the challenges and the need for conserving the biodiversity of our planet Earth. With most of the world under lockdown, the world's biodiversity has got a chance to recoup. Now that people are returning to their normal life, the founder & CEO of Paytm Vijay Shekhar Sharma has urged its users to be responsible towards our planet and take necessary care towards nature. In a twitter post, he said, “Nature has started to heal amidst lockdown. Let’s not forget our responsibilities to nature when we go back to work.” He said that today and every day is time #ForNature asking his followers to take a pledge to protect the environment with the UN Environment Programme. The theme for World Environment Day 2020 is biodiversity, a concern described as "both urgent and existential" by the Environment Day committee on its website. Aligning with the theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah.