The campaign #TripAtHome, asks travellers to not lose hope while reminding them to stay safe at home At a time when travel and the traveller are far from the horizon, and when staying home is the priority, Kerala Tourism, one of the sought after destination brands in India has come out with #TripAtHome, a campaign that speaks to travellers around the world about the need of keeping their trips within the confines of home for now. A destination that is known for its campaigns like Human by Nature which are built around people, Kerala closely connects with its audience of die-hard travellers around the world: “For us travellers there are no stops, only stopovers. Even behind doors, our minds wander, our imaginations ramble and the eyes yearn for that patch of distant sky.” The video is featured on its social channels and reminds travellers to keep the spirit of travel burning even when they are isolated at home. The communication is crafted as a message to travellers around the world, triggering inspiring images of travel and outdoors, while reminding them to stay safe at home for the present. “For now, we’ll watch the clouds through the windows, and the greens outside the walls. For now, we’ll seek unseen places in the pages of books, faraway lands in movies and deep forests in our memories. For now, we’ll keep the fire of travel burning. Until we can trip beyond, we’ll trip at home.” While most of the destination communication videos have focussed on the safety aspect alone, Kerala Tourism has gone beyond and connected to the human desire for travel and the incurable yearning for the outdoors. In a climate clouded by apprehensions, Kerala wants to be optimistic and tell travellers that sooner, rather than later, there will come a day when they’ll roam the streets and hike the hills to their heart's content. https://www.facebook.com/keralatourismofficial/videos/160658498706785/