On November 29 th , the famed Black Friday sales commences in India, and retailers are bracing for impact. While it's not a traditional shopping event, Black Friday has gained a lot of traction in the country thanks to ecomm boom, social media and love for global brands.
Over the years, Indian brands have gradually adopted and tailored the global retail bonanza to suit local consumer preferences, leveraging a combination of humour, tech, fashion, and timely discounts to drive engagement.
From eye-catching ads to exclusive offers on electronics and fashion, Indian brands have ensured that Black Friday is no longer a foreign concept but a highly anticipated shopping event in the country. Many brands are already at the forefront of Black Friday campaigns in their bid to get customer attention.
Flipkart
Flipkart, a pioneer in India’s Black Friday marketing, has often integrated Bollywood elements into its campaigns. In 2024, the e-commerce giant featured Arshad Warsi in an ad that brings Golmaal's chaotic humor to the forefront. With a plot inspired by the film, Flipkart used the frenzied energy of Golmaal to highlight the excitement of its Black Friday sale. The ad appeals to consumers by showing how the madness of sale season mirrors the humorous confusion in the movie, making it not just a sale, but a comedic event.
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Nykaa
Nykaa’s Pink Friday Sale has been one of the standout campaigns in previous years, where the brand opted for a feminine twist on the traditional Black Friday. By rebranding the event with a pink theme, Nykaa catered directly to its beauty and wellness-centric audience, making it a celebration of women-focused products and offering exclusive discounts on beauty essentials. This approach differentiated Nykaa’s sales event from others by reflecting the brand’s core audience and values, all while tapping into the global Black Friday frenzy.
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Giva
Jewelry brand Giva took a more understated approach with its Black Friday sale by updating its app icon to highlight the event. This subtle but effective tactic ensured that shoppers were reminded of the sale every time they opened the app, creating a seamless experience for users looking to buy jewelry during the promotion period. This digital-first strategy helped Giva stay top-of-mind in a crowded marketplace, encouraging impulse purchases. Plus they released a cute teddy mascot for the sale too.
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Samsung
Samsung capitalized on the Black Friday buzz by offering enticing discounts on its flagship products, particularly the Galaxy phones and accessories. As one of the top brands in the tech space, Samsung’s promotion included steep discounts on the Galaxy Watch Ultra and significant savings on the latest Galaxy phones like the PS5 bundles. Additionally, Samsung integrated cashback offers and exclusive deals across various platforms, making sure that tech enthusiasts had compelling reasons to purchase during this limited-time event.
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Croma
Croma’s Black Friday sale focused heavily on electronics, particularly TVs, home appliances, and other gadgets. Their marketing pushed the message of upgrading home tech systems at unbeatable prices. With a mix of in-store and online promotions, Croma made it clear that this was the time to invest in quality electronics, particularly large-ticket items like smart TVs, offering major price cuts to draw in consumers during the sale.
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PS5 and Gaming Deals
PlayStation India had its own exciting Black Friday offers, drawing attention from gaming enthusiasts with discounts up to ?25,000 on PS5 bundles. This sale featured other heavily discounted gaming accessories, such as the PS VR2, and popular game titles like Marvel’s Spider-Man 2, making it a highly anticipated event for gamers in India. The campaign emphasized how Black Friday was the perfect opportunity to score deals on premium gaming consoles and accessories.
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Across all these campaigns, the key theme remains the same: significant savings. Whether it’s Flipkart’s focus on ‘unbeatable prices,’ Nykaa’s exclusive beauty offers, or Samsung’s attractive discounts on tech products, the message is clear: Black Friday is the time to get the best deals of the year. This money-saving focus resonates deeply with Indian consumers, who are increasingly aware of global shopping events and eager to make the most of discounts during this period.
Overall, Black Friday 2024 in India is defined by a blend of local creativity and global influence. Brands like Flipkart, Nykaa, and Samsung have not only embraced the event but have found innovative ways to make it resonate with Indian shoppers—whether through Bollywood humor, rebranded colors, or cutting-edge tech deals. As the shopping event continues to grow in India, it’s clear that Black Friday has firmly entrenched itself in the Indian retail calendar, with brands consistently finding fresh ways to make it their own.
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