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Ad industry consolidation puts independent agencies’ future to the test

Ad industry consolidation puts independent agencies’ future to the test

  • by Kanchan Srivastava
  • January 30, 2026

With global agencies ramping up M&A activity and Indian independents like Madison, WRM, and Gozoop in play, what does the future hold for India’s independent...


White Rivers Media wins digital mandate for SMFG India Credit

White Rivers Media wins digital mandate for SMFG India Credit

  • by Team PITCH
  • December 21, 2025

Under this mandate, WRM will execute a digital strategy aimed at strengthening SMFG India Credit’s online presence and enhancing customer engagement focused on empowering underserved...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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