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Wipro Enterprises’ Santoor becomes India’s largest Soap Brand

Wipro Enterprises’ Santoor becomes India’s largest Soap Brand

  • by Team PITCH
  • December 24, 2025

With an annual revenue of approximately Rs 2,850 crore, the brand has surpassed Lifebuoy to become India’s largest soap brand


Kumar Chander Named CEO of Wipro Consumer Care as Vineet Agrawal Retires After 40 Years

Kumar Chander Named CEO of Wipro Consumer Care as Vineet Agrawal Retires...

  • by Team PITCH
  • July 15, 2025

Vineet Agrawal, who grew the business from ?300 crore to over ?10,600 crore, will step down in January 2026; Chander to take over from February...


2024: A year of power moves for global CMOs

2024: A year of power moves for global CMOs

  • by Team PITCH
  • December 30, 2024

Appointments in the global CMO space of top companies


Wipro appoints Ranjita Ghosh as Global Chief Marketing Officer

Wipro appoints Ranjita Ghosh as Global Chief Marketing Officer

  • by Team PITCH
  • December 27, 2024

Ranjita Ghosh takes over from Laura Langdon, who has decided to explore career opportunities outside Wipro


Wipro CEO Thierry Delaporte steps down, Srini Pallia takes charge

Wipro CEO Thierry Delaporte steps down, Srini Pallia takes charge

  • by Team PITCH
  • April 08, 2024

Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1


On Sankranti, Maxkleen's campaign shows gratitude to house helpers

On Sankranti, Maxkleen's campaign shows gratitude to house helpers

  • by Team PITCH
  • January 15, 2024

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready


COVID – 19 AND THE “NEW NORMAL” MARKETING

COVID – 19 AND THE “NEW NORMAL” MARKETING

  • by S Prasanna Rai
  • May 27, 2020

To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...


Wipro Consumer Care launches “Santoor Gold” a premium soap form Santoor

Wipro Consumer Care launches “Santoor Gold” a premium soap form Santoor

  • by pitchteam
  • September 07, 2018

Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...


Wipro Consumer Care launches a unique range of floral fragrances from Yardley

Wipro Consumer Care launches a unique range of floral fragrances from Yardley

  • by pitchteam
  • June 25, 2018

Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...


Wipro Consumer Care launches all-new Santoor Variant for West Bengal

Wipro Consumer Care launches all-new Santoor Variant for West Bengal

  • by pitchteam
  • June 20, 2018

First region in the country where Santoor is being customised for local preferences Wipro Consumer Care and Lighting has launched the...


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