The deal will begin in 2024 and will cover all major BCCI events until 2026
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
The deal will begin in 2024 and will cover all major BCCI events until 2026
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...