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US Tariff: Export-Oriented Brands Hit Pause on Advertising

US Tariff: Export-Oriented Brands Hit Pause on Advertising

  • by Team PITCH
  • September 01, 2025

Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.


US–India Trade War Could Trim GDP by Up to 1%, Putting Ad Spend Growth at Risk

US–India Trade War Could Trim GDP by Up to 1%, Putting Ad...

  • by Team PITCH
  • August 13, 2025

hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.


RBI’s GDP forecast cut triggers fresh uncertainty; AdEx growth pegged at 9–10%

RBI’s GDP forecast cut triggers fresh uncertainty; AdEx growth pegged at 9–10%

  • by Team PITCH
  • April 10, 2025

Industry leaders foresee a moderate growth in the current fiscal, following back-to-back setbacks— stock market crash and the RBI’s downgrading of GDP growth forecasts


Waking up to Trump’s trade punch; India’s 26% tariff shock

Waking up to Trump’s trade punch; India’s 26% tariff shock

  • by Team PITCH
  • April 03, 2025

With India caught in the US tariff crosshairs, several Indian sectors that export to the country, such as textiles, auto, and agriculture will be bracing...


Broadcasters may secure interim stay against TRAI directive on pay channels: Legal experts

Broadcasters may secure interim stay against TRAI directive on pay channels: Legal...

  • by Aditi Gupta
  • July 12, 2024

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts


Broadcasters urge TRAI to end pricing restrictions: Report

Broadcasters urge TRAI to end pricing restrictions: Report

  • by Team PITCH
  • October 20, 2023

IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Big relief, says industry as court restrains TRAI from taking coercive steps over NTO 2.0

Big relief, says industry as court restrains TRAI from taking coercive steps...

  • by Team PITCH
  • October 22, 2020

Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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