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Lalita ji: The no-nonsense homemaker who wrote a new lesson in the marketing playbook

Lalita ji: The no-nonsense homemaker who wrote a new lesson in the...

  • by Chehneet Kaur
  • February 19, 2024

As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted...


Surf Excel partners with Dunzo to home-deliver 'colours of togetherness'

Surf Excel partners with Dunzo to home-deliver 'colours of togetherness'

  • by Team PITCH
  • March 24, 2021

The association brings to life the central idea behind the #RangAchheHain campaign  Holi, the festival of colors, is when the whole country resembles a...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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