This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix
From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy
.jpg)
Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ?500 crore, showcasing how brands are capitalizing on this cultural...
.jpg)
Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing