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Marketing Moments
Year in advertising: The big movements of 2020

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key....

By Misbaah Mansuri

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THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....

By Anam Khan