Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
Over 5 billion impressions and 10,000+ User Generated Content in just three days LAY’S, India’s favourite potato chip brand, took
Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...