‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify...
While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with...