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Marketing Moments
52% of B2C customers switch brands when they don't get...

Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to....

By Team PITCH

Marketing Moments
Salesforce CMO Stephanie Buscemi steps down, Sarah Franklin to take...

Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be....

By Team PITCH

Marketing Moments
‘We are using AI to understand, learn & interpret data...

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to....

By Team PITCH

Marketing Moments
Majority of our re-engagement communication is hyper-personalised: Marzdi Kalianiwala

‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact....

By Team PITCH

BrandTalk
‘Everything we do has to be analyzed & has to...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....

By Simran Sabherwal

Marketing Moments
‘The opportunity that the pandemic opened up for us was...

As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the....

By Team PITCH

Marketing Moments
Mirum to provide martech services for L&T Realty

Mirum India will be responsible for providing managed services for Salesforce Marketing....

By Team PITCH

Marketing Moments
Marketing in times of disruption

Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of....

By Archana Sinha

Marketing Moments
Digital-?rst behaviour is here to stay as consumers shift their...

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce....

By Nafisa Shaheen