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Marketing Moments
Festive flavours: Greater focus on online audience, say retailers &...

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....

By Nilanjana Basu

Marketing Moments
Will festive season whet ad spend appetite of e-commerce players?

Industry watchers note that the e-tailer festive ad spends may be at....

By Misbaah Mansuri