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The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has....
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day....
Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With....
