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RCPL has roped in Amitabh Bachchan as the brand ambassador for Campa Sure

RCPL has roped in Amitabh Bachchan as the brand ambassador for Campa...

  • by Team PITCH
  • January 09, 2026

Campa Sure has been launched with the aim of making safe drinking water accessible to all


Reliance Consumer Products Acquires Majority Stake in Udhaiyams Agro Foods

Reliance Consumer Products Acquires Majority Stake in Udhaiyams Agro Foods

  • by Team PITCH
  • December 18, 2025

RCPL brings Tamil Nadu’s heritage nutrition brand Udhaiyam into its branded staples portfolio


Campa Cola bags Rs 200 crore co-presenting rights for IPL 2025: Report

Campa Cola bags Rs 200 crore co-presenting rights for IPL 2025: Report

  • by Team PITCH
  • February 15, 2025

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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