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A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say...
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...