Tags STORY
Marketing Moments
Swipe, tap, decide: Gen Alpha retypes the marketing playbook

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....

By Sohini Ganguly

Marketing Moments
‘Audio advertising has mass reach plus the benefits of personalisation’

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia....

By Sonam Saini