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Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini