Tags STORY
Marketing Moments
Will the OTT-OOH bond prevail even post Unlock?

Experts say that OTT has still retained its love for the billboard medium and....

By Noel D'souza

Marketing Moments
Did festive spending generate revenue growth for the OOH industry?

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....

By Noel D'souza

Marketing Moments
How MOMS’ OOH activation for Nihar Naturals made Puja pandals...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

By Noel D'souza