Tags STORY
Marketing Moments
Sapphire frontrunner in the race to buy Big FM, offers...

According to sources, Radio Mirchi is close second

By Team PITCH

Marketing Moments
Mirchi restructures its organization in line with its new brand...

Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that....

By Team PITCH

Marketing Moments
Philips sheds spotlight on gender equality through their ‘Men in...

In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips....

By Team PITCH

Marketing Moments
To support Modicare’s #SapnoKiAzadi initiative Mirchi will rename its radio...

‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last....

By Team PITCH

Marketing Moments
Mirchi brews a refreshing campaign for GradeUp, “Sahi Prep Hai...

Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi,....

By Team PITCH

Marketing Moments
This Valentine’s Day, Mirchi celebrates all forms of love through...

Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+....

By Team PITCH

Marketing Moments
Trends to watch out for in 2021 in the Radio...

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this....

By Noel D'souza

Marketing Moments
Fever FM leads in Mumbai, Delhi in RAM Ratings Week...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM....

By Team PITCH

Marketing Moments
Trends that will dominate marketing in 2021

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....

By Misbaah Mansuri

Marketing Moments
How radio industry navigated through the challenging pandemic year

Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been....

By Noel D'souza