minimalist

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Minimalist will carry out digital activations for the association

HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...