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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to promote its ‘Harr...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...