Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ phrase, ‘soft launch’ in its...
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Smita Jatia has been appointed Vice Chairperson