Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
The campaign has been created by Ogilvy India
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...