Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
The campaign’s TVC has been conceptualised by McCann World Group
‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...
Dream11, India’s biggest sports game, today launched its latest integrated campaign #KheloDimaagSe, with its brand ambassador and iconic Indian cricketer Mahendra Singh Dhoni. ...
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...