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Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


India 11th largest market with ad sales at ?1099 billion in 2023: MAGNA

India 11th largest market with ad sales at ?1099 billion in 2023:...

  • by Team PITCH
  • December 14, 2023

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate


"With OOH, Advertisers have the ability to use the space in unorthodox ways"- Praveen Gupta, Founder, eg. communications

"With OOH, Advertisers have the ability to use the space in unorthodox...

  • by pitchteam
  • June 22, 2018

A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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