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War on wokeism: How can brands come out unscathed this Pride Month

War on wokeism: How can brands come out unscathed this Pride Month

  • by Tanzila Shaikh
  • June 07, 2023

Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts


This Valentine’s Day, Mirchi celebrates all forms of love through their campaign ‘Pride Wala Love’

This Valentine’s Day, Mirchi celebrates all forms of love through their campaign...

  • by Team PITCH
  • February 13, 2021

Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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