At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...
Laqshya Live Experiences (LLE) is the only Indian agency who was shortlisted among 30 countries and bagged top honours by winning 2 Grand...
Laqshya Media, one of the largest independent marketing communications bags the prestigious mandate of conceptualising and executing the outdoor branding campaign for LG...
Foodpanda, India’s fastest growing food delivery company, has partnered with OMI, the Outdoor agency arm...