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KBC locks 24% jump in viewership over 4 weeks

KBC locks 24% jump in viewership over 4 weeks

  • by Sonam Saini
  • September 13, 2024

Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting...


TV AdEx: Big shows & festive season to bring respite after sluggish summer?

TV AdEx: Big shows & festive season to bring respite after sluggish...

  • by Aditi Gupta
  • June 09, 2023

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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