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The acquisition aims to blend Triton’s iconic creative legacy with Alchemist’s integrated marketing expertise, targeting FMCG, D2C, Durables, Services, and Corporate sectors.
2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...
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Sridhar Balakrishnan, Group CEO of Duroflex Group, to lead the virtual jury deliberation
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Digital adoption, growing aspirations and increasing disposable incomes aside, India's Tier 4 markets are now benefiting from e-comm adoptions and digital payments, improving access to...
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...