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Marketing Moments
Companies need to keep reinventing brand purpose

At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations

By Team PITCH

Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

Marketing Moments
Consumer's decision journey is like a feedback loop: Soumya Mohanty

Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India....

By Sonam Saini

Marketing Moments
Building Purpose-led, Future-fit Brands: India Brand Conclave 2024 on Feb...

India Brand Conclave 2024 will be held in Mumbai

By Team PITCH

Marketing Moments
e4m India Brand Conclave to be held on February 2

The e4m India Brand Conclave conference will take place in Mumbai

By Team PITCH

Marketing Moments
Technology has helped in creating personalized content: Varun Alagh, Mamaearth

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase....

By Team PITCH

Marketing Moments
Maximising profit cannot be the purpose of brands: Rohit Gothi,...

On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’ e4m....

By Team PITCH

Marketing Moments
Reassurance & trust are key in testing times like these:...

At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms....

By Team PITCH

Marketing Moments
Build a valuable audience first to monetize them in different...

On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight....

By Team PITCH

Marketing Moments
'Digital is becoming synonymous with mobile now'

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends....

By Team PITCH