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Hit or Miss: The week in ads

Hit or Miss: The week in ads

  • by Soumya Gawri
  • July 27, 2025

Our weekly take on ads that caught our eye or failed to make an impression


HRX and Flipkart launched their second range of Audio devices

HRX and Flipkart launched their second range of Audio devices

  • by Team PITCH
  • March 17, 2021

Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...


What’s the secret to Hrithik Roshan’s efficacious brand affinity?

What’s the secret to Hrithik Roshan’s efficacious brand affinity?

  • by Noel D'souza
  • January 11, 2021

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...


HRX’s first UGC brand film showcasing 'everyday athletes', powered by HOWL Digital

HRX’s first UGC brand film showcasing 'everyday athletes', powered by HOWL Digital

  • by Team PITCH
  • November 19, 2020

The creative agency has successfully fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views Hrithik...


Myntra’s largest ever EORS powered by 7500 kirana stores; 70% deliveries through this model

Myntra’s largest ever EORS powered by 7500 kirana stores; 70% deliveries through...

  • by pitchteam
  • June 20, 2018

Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...


In conversation with Hrithik Roshan & Afsar Zaidi Co-Founders of HRX

In conversation with Hrithik Roshan & Afsar Zaidi Co-Founders of HRX

  • by Jyotsna Sharma
  • January 12, 2018

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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