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Marketing Moments
Market leaders talk use of GenAI in BFSI

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings

By Team PITCH

Marketing Moments
GenAI in marketing: Will 2024 be the make-or-break year?

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....

By Kanchan Srivastava