Tags STORY
Opinion
How Upcoming Marketing Trends Can Be Capitilised in 2024

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

By Himanshu Arora

Marketing Moments
Gen AI in 2024: Digital offerings to revolutionise media planning?

Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share....

By Shantanu David

Marketing Moments
Festive campaigns come alive with Gen AI sparkle

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

By Shantanu David