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Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

March 18, 2024 By Sohini Ganguly
Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

March 13, 2024 By Chehneet Kaur
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#DidYouKnow ? Caratlane crosses Rs 2,000 cr revenue mark in FY23.