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Marketing Moments
e4m Media Debate 2024: Industry leaders call for reforms in...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....

By Aditi Gupta

Marketing Moments
Broadcaster is completely at the mercy of the measurement system:...

Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in....

By Team PITCH

Marketing Moments
We need one system that it is able to measure...

At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....

By Team PITCH

Marketing Moments
e4m Media Debate 2024: Call for multiple ratings agencies to...

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....

By Team PITCH