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‘MarTech’s journey doesn’t stop with implementation; updating data models is crucial’

by Team PITCH
December 13, 2024

Chiranjeet Shah, Global Head of MarTech & Automation at Tata Communications, spoke on navigating digital transformation and bridging the gap between sales & marketing at...

‘Personalisation no longer a choice, but a necessity’

by Sohini Ganguly
December 11, 2023

At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels

‘MarTech solutions will work if brands are mindful of the consumer space’

by Team PITCH
December 08, 2023

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India