This year, brands aim to redefine what Diwali means beyond the celebrations
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...