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FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated
GenAI Films Blend Cinematic Storytelling and Technology to Tackle India’s Rising Heat
From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales
PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy
WPP’s TYNY forecast pegs advertising growth at 9.2% in 2025 and nearly 10% in 2026 as spend shifts rapidly from linear TV to digital and...
Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...
The award ceremony will be held in July 2023