creators

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts by building trust, community, and niche relevance

From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to ?15 lakh a month

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...

With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...

The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience

Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...

LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...

A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning...

Some of the categories for the awards expected to be for 'green champions', 'swachhata ambassadors' and 'tech creators'

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...

Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators

The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and...