Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
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Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
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Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India
Bhasin will also acquire a significant minority stake in the agency over a defined period of time